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Quite a special moment to attend the official launch party of innocent in China!…

Quite a special moment to attend the official launch party of innocent in China! As an innovation consultant, I have worked on some innocent projects over more than 5 years now – the marketing strategy for the launch in China was the latest, and not the least of course!
Very exciting to see all the brand icons represented here: the foundation projects, the wall of love, the banana phone, and lots lots of little hats…

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